Episerver Acquires Peerius to Enhance its Episerver Digital Experience Cloud
- by Radu Cotarcea
Episerver announced on August 31 its acquisition of Peerius, which the company described as "a leading provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called 'autonomous personalization.’"
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business. The acquisition is meant to leverage Peerius’ smart personalization technology into the Episerver Digital Experience Cloud by adding Peerius’ intelligent context capabilities to Episerver’s existing content, commerce, and connectivity value proposition, thus "creating an opportunity for e-commerce and digital engagement professionals to make one-to-one engagement a reality.”
Mark Duffell, President and CEO of Episerver commented on the acquisition: "The acquisition of Peerius is proof positive that Episerver is providing our customers with additional value on top of our core digital marketing, commerce and content management platform. Peerius effectively supercharges the Episerver Digital Experience Cloud’s ability to help organizations deliver standout experiences for their customers wherever they engage by injecting real-time, smart personalization into every use case."
Peerius’ CEO, Roger Brown, added: "Joining Episerver not only accelerates Peerius’ product roadmap in areas like enterprise search for our business-to-consumer (B2C) and retail customers but also our move into the much larger direct-to-consumer (D2C) and business-to-business (B2B) commerce segments where Episerver has a solid and growing footprint.”
Episerver’s press release informed that the entity will continue operations as "Peerius, an Episerver Company," and that Brown will remain in his current role, reporting to Duffell.