DataXu and DWA announced on February 21st the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. According to the press release and in collaboration with partners TiVo and WideOrbit, DataXu and DWA achieved an 11X greater increase in digital customer engagement versus the traditionally planned linear TV campaigns.

WPP announced on February 20th that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited.

Bluecore announced on February 14th that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Tulip Retail and SmarterHQ announced on February 9th their strategic partnership, which will enable the retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales. 

Kenshoo, a global provider of agile marketing solutions, announced on January 31st its partnership with Snapchat and on February 1st with Pinterest. Kenshoo’s client base, spanning over 2,000 of the world’s leading brands, now have the ability to incorporate Snap Ads and directly reach people as they plan and search on Pinterest throughout their consumer journey as part of their marketing programs.

Acxiom announced on January 31st that it has expanded its partnership with DataXu, a provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions. This partnership will allow advertisers and agencies to engage their own first-party audiences across all addressable channels, including TV, and drive more effective data-driven marketing across all screens.

WPP announced on January 24 that its global media investment arm GroupM has agreed to increase its holding in MediaCom India to become a majority stakeholder. "The move allows MediaCom India to access and tap into the global reach and infrastructure of GroupM," informs the WPP press release.

Accenture is the Official Technology Partner of the RBS 6 Nations Rugby Championship for the sixth year. As such, the company is set to bring machine learning to international rugby through its latest analytics dashboard.

1010data, a solution provider offering an integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, announced its membership in the Nielsen Connected Partner Program.

Dentsu Aegis Network has acquired a 100% stake in blue-infinity (Switzerland) SA, a leading player in digital transformation.