Bazaarvoice and TurnTo Networks announced on March 9th their agreement to offer TurnTo’s brand clients the option to syndicate their ratings and reviews into the Bazaarvoice Retailer Network. 

Digilant, a global provider of customized programmatic ad buying solutions and services, on March 23d announced its acquisition of a programmatic marketing agency Anagram. The acquisition of Anagram, which was founded in 2015, is meant to expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients.

WPP announced on March 16 that its wholly-owned operating company Grey has agreed to take a majority stake in Bruketa&Zinic OM d.o.o. (“Bruketa&Zinic") in Croatia.  

Aprimo has announced on March 16 that it acquired ADAM Software. The company claims that, in doing so, its clients will "gain the unique ability to manage and execute the full content asset lifecycle – from creation to distribution across all channels – on a single platform."

Wipro, a global information technology, consulting and business process services company announced on March 15th its partnership with Harte Hanks to offer marketing technology services. The two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers.

Brightcove Inc., a provider of cloud services for video, and HubSpot, an inbound marketing and sales software company, announced on February 28th their partnership that will integrate Brightcove’s video analytics directly into HubSpot’s platform.

DataXu and DWA announced on February 21st the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. According to the press release and in collaboration with partners TiVo and WideOrbit, DataXu and DWA achieved an 11X greater increase in digital customer engagement versus the traditionally planned linear TV campaigns.

WPP announced on February 20th that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited.

Bluecore announced on February 14th that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Tulip Retail and SmarterHQ announced on February 9th their strategic partnership, which will enable the retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales.