ScrollMotion Receives Backing From WPP

WPP has announced it made an investment in ScrollMotion — a software company that has developed a platform for "building interactive mobile content without the need for developers."

According to WPP, ScrollMotion has worked with multiple clients and agencies, including Apple, Genentech, JPMorgan Chase & Co., Verizon and ghg/greyhealthgroup, WPP's wholly-owned healthcare communications specialist. ScrollMotion employs approximately 80 people and is based in New York with an office in San Diego. It was founded in 2008.

WPP’s press release argued that the investment continues its strategy of focusing on three key areas "that differentiate the Group's offering to clients:" technology, data, and content.

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