Oracle Marketing Cloud Locks in Forbes Media as New Client
- by Radu Cotarcea
Oracle has announced that Forbes Media has selected the Oracle Marketing Cloud to "take advantage of new digital channels to increase advertising revenue.” According to the company’s press release, “the deep insights delivered by the Oracle Marketing Cloud’s data analytics and management platform will enable Forbes Media to help advertisers increase audience reach and engagement.”
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services.
Oracle informs that Forbes will use the Oracle Data Management Platform (DMP), part of Oracle Marketing Cloud, to analyze its core user base and to provide advertisers, including those running a native BrandVoice program, with enriched detail about the audience that their campaign has reached. The Oracle DMP’s advanced analytics will allow Forbes to work with its advertising partners to develop custom, niche segments tailored to the marketers’ ideal audience. Finally, the Oracle ID Graph, a technology that helps marketers connect identities across disparate marketing channels and devices to one customer, will help Forbes target customers and prospects across all channels and devices, ensuring a relevant, personalized customer experience for each individual.
"We knew we needed a new platform that could help our advertisers increase audience reach and engagement,” said Mark Howard, Chief Revenue Officer at Forbes Media, adding: “The Oracle Marketing Cloud provides us with the tools we need to expand and customize our advertisers’ experience on our site and to offer marketers deeper insight into the performance of their digital campaigns. The breadth and scale of Oracle’s third-party data and the seamless integration it has with our systems has created a product that will allow us to provide advertisers with a level of analytics that was previously unachievable.”
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