Y&R Secures China Southern Airlines Mandate

Y&R Guangzhou has announced it was appointed as the creative agency of record (AOR) for China Southern Airlines (CSAIR).

Y&R is one of the leading global marketing communications companies. It is made up of the Y&R Advertising agency, the VML digital agency, and iconmobile, a mobile marketing company.

CSAIR, a member of SkyTeam, is directly affiliated with China Southern Air Holding Company, specializing in air transportation services. Headquartered in Guangzhou, it operates the largest fleet, most developed route network, and largest passenger capacity of any airline in The People's Republic of China. Currently, CSAIR operates more than 600 passenger and cargo transport aircrafts with the airline's fleet being ranked the first in Asia and the fifth in the world.

Michael Xia, CEO of Y&R Guangzhou, commented: “We are very excited to be CSAIR’s creative AOR. The joint effort of CSAIR and Y&R GZ in 2012 was a success and we hope to bring about new creative ideas this coming year; we are confident that we can make brilliant achievements with CSAIR.”

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