Lenox Selects Oracle Commerce Cloud to Modernize Shopping Experience
- by Radu Cotarcea
Oracle announced on May 8th that Lenox - a seller of tabletop, giftware and collectible products - is using Oracle Commerce Cloud to modernize its omnichannel shopping experience and deliver a steady stream of new products and features at its namesake Lenox and Reed & Barton brands.
Ravi Kurumety, CIO, Lenox Corporation, commented: “Our focus is providing customers enduring luxury products and trend-setting brands with a fresh, engaging shopping experience. Oracle Commerce Cloud keeps us current in a rapidly changing consumer environment across online and mobile channels with over 25 percent improvement in year-over-year mobile sales. Consumers are inspired and empowered by a more visual, intuitive shopping experience where they can easily discover new complementary items and designs to patterns they already own.”
Oracle Commerce Cloud enables Lenox to better support and promote exclusive designs with leading brands and designers like Dansk, Marchesa, and Kate Spade New York, as well as its own popular Lenox dinnerware and giftware. Lenox selected Oracle Commerce Cloud for its speed to market and its retail-rich functionality. For Lenox, the results are a reduction in total cost of ownership, faster access to new features and payment options, empowerment of the business teams, and a more connected shopping experience when customers shop using a mix of mobile, call center and desktop.
Ray Carlin, Senior Vice President and General Manager, Oracle Retail, commented on the new client acquisition: “With compelling offers from our consulting team, we were able to deliver a rapid deployment in partnership with Lenox in time for the peak trading season. Our cloud first strategy allows us to deliver new innovations more frequently to serve the retail market.”