Southern Cross Austereo Selects Brightcove's Video Cloud Platform
- by Saida Ayupova
Brightcove announced on March 23d that Southern Cross Austereo (SCA), one of Australia’s largest commercial broadcasting companies, has selected Brightcove’s Video Cloud platform as the foundation for its online video offering.
Paul Strasser, Director of Digital Video Product, Southern Cross Austereo, commented: “We turned to Brightcove because we needed the best-in-class video platform and we needed it fast. Our previous provider gave us an unrealistic window of time to migrate off their platform and Brightcove stepped up to the challenge. The migration process was incredibly quick — within a week, we were up and running on the new platform with our entire video library, which meant we could see results almost immediately. Beyond just the technology itself, the level of engagement and support from Brightcove is incomparable to our past experiences. We’ve already seen a significant improvement in the way we manage and publish video content to our audience, and are positive we’ll continue to see even greater results thanks to Brightcove.”
This partnership is supposed to give SCA the ability to publish videos faster through a single, integrated video platform to manage its entire content workflow. It can publish direct to any device, anytime, and Brightcove Video Cloud’s custom analytics allows SCA to gain critical insights into how its video content is consumed across its multiple brands. These insights will also form the basis of future content strategies to ensure SCA is publishing engaging content for viewers.
Mark Stanton, Vice President of Australia and New Zealand at Brightcove, commented on the partnership: “SCA’s migration to Brightcove further solidifies our industry leading position in Australia. We now power the video content for all national commercial FM radio stations and four out of five of the top broadcasters in Australia and New Zealand, making us the partner of choice for leading media companies. This validates the benefits our technology offers brands and our proven commitment to supporting our customers.”
In addition, SCA is leveraging Brightcove’s integration with leading ad servers to increase the performance of ads inserted in video content.