Online Supermarket Ocado Selects Selligent's Solutions
- by Radu Cotarcea
Selligent, a solution provider of 1-to-1 engagement solutions for relationship marketers, announced on March 9th online supermarket Ocado as a new client. Ocado.com is one of Britain’s leading online retailers, delivering to over 70% of the UK population.
Selligent will enable Ocado to develop its personalised shopper programmes using customers’ online behaviour. By gaining access to the rich real-time data, Ocado can run ever more targeted and focused marketing campaigns. The platform will help Ocado to target customers with more relevant messaging to help build brand loyalty and consumer engagement.
Christopher Baldwin, Head of UK Marketing, Selligent, commented: “We are delighted to be working with Ocado, an established and well-known brand in households across the UK. Through use of Selligent’s Consumer-First Marketing tools Ocado will be able to deliver consistently personalised and targeted communications across all channels. It will enable them to transform their customer experience by understanding, tailoring and acting upon individual shopper behaviour.”.
Thomas Thomaidis, Head of Marketing and Grocery Insight, Ocado, added on the partnership: "We are looking forward to taking full advantage of Selligent's capabilities to have timely, relevant and helpful conversations with our customers across multiple digital channels."