Mail Newspapers Join Aimia's Nectar Loyalty Program
- by Saida Ayupova
Mail Newspapers, owners of the U.K.'s biggest news brand and the most read daily and Sunday newspaper, join Nectar, the U.K.'s largest loyalty program run by Aimia, a data-driven marketing and loyalty analytics company.
Starting in May 2017, readers of the Daily Mail and The Mail on Sunday will be able to earn Nectar points, transitioning from the Mail's current MyMail Rewards program which offers its own MyMail points currency. The partnership will reward Daily Mail and The Mail on Sunday readers for purchasing print editions of the newspapers.
James Moir, Nectar Managing Director, commented: "Loyalty has an increasingly important role to play in the highly competitive U.K. newspaper market. This partnership is particularly significant for Nectar as it takes the program into the media sector for the first time, providing our members with yet another way to be rewarded for their everyday spend."
Roland Agambar, Chief Marketing Officer, Mail Newspapers, added: "This is an exciting and significant partnership for everyone involved. By partnering with Nectar we can create a loyalty program that can help everyone achieve their mutual objectives. At the heart of the program will be our members, who can now earn Nectar points which, through the coalition of partners, is the most attractive and accessible loyalty currency in the U.K. Combining the reach and insight of Nectar and the Mail will also help give us an even better understanding of our members to offer them the products, services and rewards that they want."