Big Mobile Selects Widespace Technology to Deliver Mobile Branding Campaigns
- by Radu Cotarcea
Widespace announced a partnership on November 29 with Big Mobile based on which APAC’s leading independent mobile engagement specialist will "harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand."
Summit is a full-stack programmatic ad platform and automated guaranteed marketplace designed specifically to deliver branding campaigns on mobile. The technology offers rich-media ad formats delivered by an intelligent algorithm on premium publisher inventory.
The addition of Summit will enhance Big Mobile’s capabilities for branding campaigns on mobile, both direct and programmatically traded. Alongside this, Big Mobile inventory will be made available via Widespace, enhancing the latter’s global reach by adding 100 million unique monthly users on premium sites across APAC.
David Green, CEO at Big Mobile commented: "The addition of Widespace technology to our offering will ensure our clients can drive towards brand objectives on mobile, but programmatically – which is how our clients are increasingly wanting to buy media.This is not just exciting for Big Mobile but for all major premium publishers and advertisers in Australia and the region. We’re absolutely thrilled to be working alongside leaders in the mobile advertising industry."
Patrik Fagerlund, Widespace's CEO, added: "Summit is designed to offer something new to the market – a programmatic solution that’s native to mobile and makes mobile-specific, high quality, rich media, 100% viewable ad formats available. As the driving force behind mobile advertising in APAC we’re delighted that Big Mobile has selected Summit and are convinced the platform will deliver real value to their clients."