Digilant To Provide Custom Data-Driven Programmatic Solution to Enervee
- by Radu Cotarcea
Digilant has announced it partnered up with Enervee to "develop a comprehensive programatic solution" to ramp-up the latter’s customer engagement and drive acquisition.
Enervee is the world’s first energy-smart data and commerce platform that enables consumers to make energy-smart buying decisions through energy efficient product rankings and recommendations. It connects consumers and utilities through its dynamic utility Marketplace platform that collects, cleans and curates a range of data feeds on product and appliance energy performance. The output of Enervee’s platform includes the daily updated Enervee Score for each product.
Alan Osetek, CEO of Digilant, commented: "Digilant is excited to partner with Enervee on a custom solution to unlock their potential to drive increased customer engagement and acquisition. This partnership will allow us to tap into a wealth of first party data and real-time data to deliver programmatic campaigns that engage both new and existing audiences across display, social and email inventory."
Matthias Kurwig, CEO and Co-founder of Enervee, added: "Our goal is simple. We want to help consumers not just make energy efficient choices, but to make the most energy efficient choices. And we want to make those choices simple and compelling. Because of that, we are constantly looking for better ways to leverage data to improve the buying experience. As a data company ourselves, we chose to partner with Digilant because we need a sophisticated and custom programmatic approach that will allow us to capitalize on multiple layers of data. Digilant has the proven expertise to do exactly that. This solution will allow us to extend audience reach and deliver creative relevancy through data-driven programmatic. Our team appreciates Digilant’s consultative approach in working with brands that want to push the advertising envelope."