Keyade Middle East to Manage Mövenpick Hotels & Resorts' Worldwide SEA
- by Saida Ayupova
Swiss hotel management company Mövenpick Hotels & Resorts appoints Keyade Middle East -- part of GroupM -- to manage the its entire portfolio of Search Engine Advertising campaigns worldwide. Several international media agencies made a pitch for this job.
"Keyade’s centralized approach that leverages multi-national and multi-lingual expertise, was a key component in Mövenpick Hotels & Resorts’ evaluation and decision making, mapping Keyade’s capabilities and offering to the hotel company’s presence in 24 countries," according to the press release.
Headquartered in Baar, Switzerland, Mövenpick Hotels & Resorts currently has 83 hotels, resorts and Nile cruisers in operation. The company is focused on expanding within its core markets of Europe, Africa, the Middle East and Asia, whilst supporting sustainable environments and maintaining its achievement of being the most Green-Certified hotel company in the world.
Hicham Auajjar, Managing Director of Keyade Middle East, commented: “We have set up an international team in our Dubai office, made up of consultants who are native speakers in English, Arabic, French, German and Russian. With this exceptional expertise at our fingertips, we are ideally placed to provide the superior level of support our clients need in order to meet their ambitious targets across the full range of their markets.”