Rue La La Opts for Pitney Bowes
- by Radu Cotarcea
Pitney Bowes announced on October 18 that internet retailer Rue La La has used its solution for its new globally optimized retail site.
Pitney Bowes argued that, by using its Borderfree Retail solution, the internet retailer "will provide a seamless, localized shopping experience for their members in 219 countries and territories around the world."
Rue La La is ranked #8 on Internet Retailer's 2016 Mobile 500 List. Its CEO, Mark McWeeny, stated: "We’re excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It’s thrilling to be able to share our brand and capabilities to a new audience."
Lila Snyder, President, Global Ecommerce for Pitney Bowes, added: "Our passion is to help consumers around the world shop fashion-forward retailers like Rue La La. We are looking forward to working together to help them reach new members around the globe."