Cohn & Wolfe To Assist Karhoo on US Roll-Out
- by Radu Cotarcea
Communications agency Cohn & Wolfe has announced that it was named agency of record by the ride comparison and booking app Karhoo to support it in its launch in New York.
Cohn & Wolfe — which is part of WPP — will provide "strategic communications counsel and media relations services to support Karhoo’s launch to New Yorkers in an increasingly competitive category.” According to the communications agency, the booking app also plans to roll out the booking app throughout the US in other high volume travel markets including Chicago, Los Angeles, Miami and Las Vegas, with Cohn & Wolfe handling PR.
Adam Fresco, Director of Global Communications at Karhoo, commented: "We feel Cohn & Wolfe is an ideal partner for us as we launch in the U.S., giving riders more choice and drivers more business. We’re excited to get started in New York City and – with the help of Cohn & Wolfe’s national presence and its strong marketing and media expertise – gain a strengthened foothold in our other core markets."
Jim Joseph, Chief Integrated Marketing Officer and President of the Americas at Cohn & Wolfe, added: "Both on a personal level – as a New Yorker always in search of an efficient way to get around town – and on a professional level, I can’t wait to work with Karhoo on the successful launch of their service in the New York metro area and hope to support the brand in markets around the world as they grow. We love working with clients who are at the forefront of their industries, and Karhoo’s ability to solve a complex problem in an innovative way is completely in-line with Cohn & Wolfe’s way of thinking."