Epsilon to Advance Amica Mutual Insurance Company's Digital Marketing Capabilities
- by Radu Cotarcea
Epsilon announced on September 20th that it has signed a new multi-year agreement with Amica Mutual Insurance Company, a national writer of auto, home, marine and umbrella insurance. Epsilon will oversee the company's email marketing strategy and execution, with a focus on engaging customers and driving customer acquisition and retention.
Craig Phelps, senior assistant vice president and marketing director at Amica, commented: “Epsilon is a next-generation, strategic partner, equipped to help us evolve our marketing and our business through their channel expertise, knowledge of our target market and deep understanding of the insurance industry. We’ve set the bar high for customer experience across all parts of our business, and are eager to expand our customer-centric approach to digital marketing efforts.”
Epsilon will oversee all aspects of Amica’s permission-based email marketing, including creative, strategy and analytics and deploying communications to over one million customers and prospects through Epsilon’s proprietary Agility Harmony platform. The campaigns will focus on customer acquisition and retention, building loyalty and cross-selling of insurance products. The Epsilon team will work with Amica to improve its contact strategy and introduce real-time, transactional and personalized communications to better engage customers.
Bryan Kennedy, chief executive officer, Epsilon/Conversant, commented on the agreement: “Amica has made customer service its top priority since it opened its doors more than a century ago, and its employees continue to build strong relationships with policyholders every day. We’re excited to help the company enhance these relationships through personalized, innovative marketing communications and a modern approach to customer engagement.”