Hemsworth Takes On Further PR Role With Margaritaville
- by Radu Cotarcea
Hemsworth Communications has announced on September 8, 2016, that it was selected by Margaritaville Holdings to handle their PR. According to Hemsworth, the companies will work together to "create and implement a strategic annual public relations plan, finding new and unique ways to share the Margaritaville story with consumers around the world."
Building on its experience in providing property-level PR support to Margaritaville Hollywood Beach Resort, the new Margaritaville Beach Resort Grand Cayman (which is currently under construction) and Margaritaville Resort Orlando (also in development), the agency will now expand its scope-of-work to include a focus on key Margaritaville business expansion units, developing integrated PR and communications programs that support Margaritaville’s brand and licensing partners in hospitality, apparel, footwear, gaming, food, and spirits.
Samantha Jacobs, Hemsworth’s Founder and President, commented: "Over the years, the team behind Margaritaville has successfully turned a state of mind into a powerhouse billion-dollar global enterprise and today, Margaritaville is the quintessential lifestyle brand. Our team is deeply passionate about what Margaritaville stands for and we are excited to expand our relationship in this way. We look forward to leveraging our creative insights and extensive worldwide media relationships on Margaritaville’s behalf.”
Margaritaville’s Chief Marketing Officer, Tamara Baldanza, added: "The opening of Margaritaville Hollywood Beach Resort was a watershed moment for our brand and Hemsworth was the agency to help us tell that pivotal story. We have many more tales to tell from Margaritaville, and after a successful campaign surrounding the Hollywood project, we are excited for the future, as we expand our relationship with Hemsworth."