SAS Secures Orlando Magic as Client
- by Radu Cotarcea
"SAS Customer Intelligence 360 is a slam dunk for NBA’s Orlando Magic,” claimed SAS in its announcement on September 12, 2016 that the NBA team chose its product "when seeking an integrated marketing solution to help attract and reward their loyal fans.”
According to SAS, "the software establishes a new digital marketing hub to unite data from online and offline channels – everything from the Magic’s site and mobile app to the Amway Center box office – to help the team deliver a consistent, relevant customer experience for millions of fans worldwide.”
Anthony Perez, the Magic’s Executive Vice President of Strategy, commented: "As our services have expanded, so have the channels in which our customers interact with us. The Orlando Magic brand is already well known for exceptional customer service. By deploying SAS Customer Intelligence 360, we ensure that we can identify and anticipate our customers’ needs, however they reach out. SAS’ analytical leadership is why we chose them to help us gain these digital marketing insights and drive digital personalization across our web properties.”
Wilson Raj, Global Director of Customer Intelligence at SAS, added: "SAS Customer Intelligence 360 channels the power of data scientists to the digital marketers. With modern analytics approaches, such as machine learning, marketers can easily combine insights from existing and emerging channels to steer marketing decisions that are truly customer-centric across their entire organization."