Demandware Solutions Selected by PetSmart
- by Radu Cotarcea
Demandware, a Salesforce company, has announced that it was selected by PetSmart for the development of its next-generation commerce platform. According to Demandware’s press release, "PetSmart will leverage the Demandware platform to grow its long-term omnichannel capabilities to allow customers to shop and engage how, when, and where they wish.”
PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 53,000 associates, operates approximately 1,450 pet stores in the United States, Canada and Puerto Rico, and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. It's portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, Pet360.com, and petMD.com.
PetSmart’s Senior Vice President and Chief Information Officer, Mike Goodwin, commented: "The term 'every connection' in our mission really matters to us, and Demandware is providing the enabling technology to allow pet parents to shop and engage with us how, when and where they desire. We selected Demandware because of its leadership in the ecommerce space and the firm's demonstrated commitment to evolving its products in ways that align with PetSmart's long-term strategy to expand our ecommerce capabilities and omnichannel shopping and engagement experiences for pet parents everywhere."
"We are thrilled that PetSmart has selected Demandware. As an omnichannel retailer with a growing brick and mortar network, PetSmart is realizing the advantages of partnering with Demandware to drive superior online and mobile customer experiences,” added Jeffrey Barnett, Executive Vice President and Chief Operating Officer at Demandware.