Chirpify and Paytronix Come Together To Bring Social Loyalty to Togo’s Tribe
- by Radu Cotarcea
Chirpify has announced a partnership with Paytronix. According to the press release, "Togo's benefits from the combined Chirpify-Paytronix solution by gaining new, valuable data about its social Tribe members, and rewarding them in social media for their engagement and participation with the brand.”
Chirpify is a provider of conversational conversion and social media loyalty solutions. It claims it "enables brands to modernize 'spend and get' based loyalty programs, and activate brand campaigns, enabling their customers to use social media and messaging apps as a remote control for marketing conversion."
Paytronix is a leading provider of reward program solutions to restaurants and retailers. Its proprietary guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than USD 18 billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 165 million loyal guests-through mobile, social, and today's most innovative digital marketing tools.
Founded in 1971, Togo's Eateries is a West Coast restaurant chain "famous for its big, fresh, meaty sandwiches.” With more than 300 locations open and under development, Togo's is a franchise-based business that offers online ordering and catering services.
According to the press release, the two products combined will provide Togo's with:
- Deeper Customer Engagement: Adding social as a loyalty channel increases engagement as customers are rewarded beyond in-store spend, receiving points or other benefits for their social participation. People engage with Chirpify-driven brand posts and content on average 4x more than other content because there is an actual reason to do so. As Tribe members participate more, frequency of interaction increases which is in turn a proven way to grow and solidify loyalty and advocacy. This self-reinforcing loop helps grow new customer acquisition through earned media and implied social proof.
- Valuable Data: The Chirpify platform identifies and collects campaign conversion data by social ID and ties it to an existing Togo's Tribe member account linked to a Paytronix wallet. With this data in hand, Togo's can analyze how often members redeem points, assess campaign success across channels, and much more. Further, Togo's can extend its cross-platform promotions to social media, using tools such as geo-targeting to promote events such as new store openings.
- Relevance that Drives Customer Spend: Paytronix and Chirpify allow Togo's to drive greater relevance to a growing Tribe through campaigns that reward members for specific behaviors. As people sharing brand moments grows, so does customer acquisition and the ability to broaden the brand's reach. As membership grows, participation increases and its impact to the business grows, all resulting in significant top line value.
Jessica Miller, Brand Manager, Digital Marketing & Communications at Togo’s, commented: "Our customers are increasingly active in social media and looking to engage there with us. Extending our loyalty program to social media doubles-down on our ability to engage with our most loyal customers when, where, and how they like. With the introduction of social loyalty, we are growing our relevance, creating a virtuous cycle of acquisition, engagement, and data collection that allows us to continually personalize offers for greater impact to the guest and the business."