Mail Newspapers, owners of the U.K.'s biggest news brand and the most read daily and Sunday newspaper, join Nectar, the U.K.'s largest loyalty program run by Aimia, a data-driven marketing and loyalty analytics company.

Selligent, a provider of relationship marketing solutions based on consumer insight, announced on January 16th that Europe’s leading cinema chain, ODEON Cinemas Group, has selected the company to transform guest engagement across Europe.

Widespace announced a partnership on November 29 with Big Mobile based on which APAC’s leading independent mobile engagement specialist will "harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand."

WPP’s Maxus was announced as Perfetti Van Melle UK’s new lead media agency on November 11. Maxus informs it won the account following "a competitive four-way pitch that included the incumbent agency,” with the account worth GBP 4 million in billings. 

Neustar announced on November 9 a new CRM data onboarding partnership with Pinterest. 

Formisimo has announced on November 7 that Pink Gellac has opted to use Formisimo in 2016 to provide intelligence on their checkout process. As a result, Pink Gellac has registered an EUR 5 million increase in revenue. 

Marketo announced on November 3 that insurance provider Starkweather & Shepley is turning to its solution to "help its clients better prepare for uncertainty through personalized, practical content related to life's unexpected situations." Marketo claims that Starkweather & Shepley has grown new business revenue by 10-15 percent through marketing by using its platform.

Clicktale has announced that JanSport has turned to its solution to gather "valuable insights" used in creating a new "mobile first" homepage design.

Digilant has announced it partnered up with Enervee to "develop a comprehensive programatic solution" to ramp-up the latter’s customer engagement and drive acquisition.

Cordeo has announced that it signed a contract to develop a Brand Portal for the Dutch National Police.