IgnitionOne Take Pride in Digiday Signal Award
- by Radu Cotarcea
IgnitionOne was selected as the winner of the 2016 Digiday Signal Awards within the category of Best Cloud Data Integration Platform, with special recognition for the IgnitionOne Score.
According to the company, IgnitionOne Score is at the center of the company’s digital marketing platform, allowing marketers to score each customer within that customers individualized journey. The Score measures the historical and real-time behavior of each individual across all paid and owned channels, including mobile and desktop, allowing for true ‘one to one’ marketing communications.
Will Margiloff, CEO of IgnitionOne commented following the recognition: "Our score technology is the talk of the industry right now because it amplifies everything a marketer can do in digital. IgnitionOne score-powered marketing has delivered results like tripled conversions on Facebook for Toyota NL, doubled Display conversions for a hotel chain, tripled Search conversions for a financial services company, and five times the website conversions for a mobile provider.”