Accenture Interactive Recognized as Partner of the Year by Adobe
- by Saida Ayupova
For the second year in a row, Accenture has been named the 2016 Marketing Cloud Partner of the Year – Americas by Adobe. The award was presented to Accenture Interactive at the Adobe Summit in recognition of its commitment to a cloud-first agenda in marketing services and the collaborative and successful work the two companies have achieved together.
Glen Hartman, Managing Director of Accenture Interactive North America, commented: “Accenture Interactive and Adobe are teaming together to create the best customer experiences on the planet. We are collaborating with Adobe like never before to tap the full potential of cloud-based marketing solutions and deliver innovation that put our clients ahead in today’s competitive digital landscape.”
Jay Dettling, Vice President of global partners at Adobe, added: “Accenture Interactive continues to prove its strong abilities to better create and deliver tailored digital marketing solutions. We are thrilled to honor Accenture Interactive as the Marketing Cloud Partner of the Year. This recognition is a testament to the joint commitment we have to drive digital success for our clients.”
Within the scope of the partnership, the first set of solutions helps financial services organizations attract, engage and retain high-value customers. Utilizing the capabilities of the Adobe Marketing Cloud, Accenture has also developed Accenture Interactive Boutique, a cloud-based platform-as-a-service solution that simplifies the development, execution and measurement of digital marketing and commerce for fashion retailers and luxury brands.