Marketo Identified as Leader in Enterprise Segment
- by Radu Cotarcea
Marketo was named a Leader in the Fall 2016 Report for Best Marketing Automation Software for Enterprises by G2 Crowd.
The report, which helps enterprises make the best marketing automation technology decisions, found that Marketo received the "highest overall customer satisfaction ratings and earned the highest overall market presence score for the Enterprise segment."
According to the company’s press release, Marketo not only received top marks, it also garnered the most reviews, commenting that “this strong support is indicative of the company's dedication to helping marketers create long-term, personalized relationships with their customers through industry-leading innovation."
Chandar Pattabhiram, Chief Marketing Officer at Marketo, commented: "Our customers are our number one priority, and this report – which reflects the opinions of Marketo's enterprise customers – underscores our steadfast commitment to their success. We are honored to be named a Leader by G2 Crowd and to be recognized for providing the innovative platform enterprise marketers need to master digital transformation at scale."
Michael Fauscette, Chief Research Officer at G2 Crowd, added: "Enterprise businesses need technology that will speed and ease their digital transformation while sustaining growth. According to the latest G2 Crowd report for enterprise marketing automation software, Marketo earned the highest marks for overall satisfaction and overall market presence. Authenticated users note that Marketo's interface is easy-to-use, but scalable and able to support complex marketing strategies. Usability and scalability in the often complex operation of enterprise marketing organizations are very important to enterprise customers and were reflected in the high level of user satisfaction with the Marketo solution."