Clicktale Recognized as Adobe Most Innovative Partner for 2015
- by Radu Cotarcea
Clicktale announced they "hit the jackpot" when they won the Adobe "Most Innovative Partner" for 2015 Award.
Receiving the award at the Adobe Summit in Las Vegas, Clicktale explained that "it was not lady luck" that led to their recognition, rather "the impressive depth and breadth of our integrations with Adobe products, and the winning stories of Clicktale-Adobe customer success."
In his remarks about the selection of Clicktale as winner of the Adobe Marketing Cloud Innovation Partner of the Year award John Mellor, VP, Strategy, Alliances, and Marketing at Adobe, cited Clicktale’s "unique technology that visualizes the customer journey, helping marketers quite literally see how they can positively change the digital experiences of their customers."
Clicktale explained that the factors "that tipped the scales in Clicktale’s favor include the ongoing evolution of our platform to provide greater value across web, mobile and app touchpoints, and our deep, bi-directional integrations with Adobe Analytics, Adobe Target, and Adobe Experience Manager."