Neustar MarketShare Named Leader in Forrester Wave Report
- by Radu Cotarcea
Neustar's advanced marketing analytics solution, Neustar MarketShare, was named a leader in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016” report by Forrester Research, Inc.
According to the company, the report recognizes Neustar MarketShare for having "among the highest satisfaction ratings for its overall value" and states that Neustar MarketShare is "a good choice for marketers looking for a powerful analytics platform." Neustar MarketShare received the highest score possible in several criteria that it believes differentiate measurement and analytics vendors: execution road map, marketing analytics use cases, and revenue
Ivan Markman, General Manager, Marketing Services, Neustar, stated: "We are honored and proud to be recognized as a leader in Forrester’s prestigious Wave research report. It’s more important than ever for marketers to understand how to invest their dollars and drive business results. As a leader in marketing measurement and optimization, we are committed to helping our clients make the best decisions using the most advanced analytics to drive ROI. Marketers don’t have time or money to waste, and understanding how to deliver a connected customer experience is only getting more complex. As a global information services provider, we’re uniquely positioned to use our authoritative OneID system, which accurately connects people, places and things, and ensures we’re delivering the best measurement and analytics for today’s marketers."
A complimentary copy of The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016" report is made available by Neustar here (behind a subsriber's wall).