Finalists for the 2016 Genius Awards in Marketing Analytics Announced
- by Saida Ayupova
On September 15th, Neustar and the ANA (Association of National Advertisers) have announced the finalists for The ANA Genius Awards, which recognizes the most innovative and powerful work in marketing analytics.
The finalists are honored in four award categories:
- Analytics Adoption: TD Ameritrade, Lenovo, Hallmark Cards Inc., and The Clorox Company have been recognized for outstanding achievement in championing broad organizational adoption for analytics and accountability.
- Analytics Impact: Turner, Hilton Worldwide, and Dell are finalists for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics.
- Analytics Innovation: IBM, Syngenta, and Adobe are finalists for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles.
- Analytics Science: IBM, Turner, and PepsiCo Inc. are finalists for outstanding achievement in applying rigorous marketing analytics science to the problems being addressed.
Steven Wolfe Pereira, Chief Communications and Marketing Officer at Neustar, commented on the awards' finalists: “Seeing the world’s top brands represented at the ANA Genius Awards emphasizes that data-driven marketing and advanced analytics are the key factors used to differentiate today’s connected customer experience. These brands are moving beyond just data. They are developing meaningful insights, driving business decisions and ultimately providing personalized experiences to customers in a connected world.”
Bob Liodice, President and CEO of ANA, added: “It’s no secret that utilizing technology to generate and analyze data is at the core of modern marketing. The ANA is proud to join Neustar in announcing this year’s Genius Award finalists, all of whom are leading the way in the development and implementation of revolutionary data-driven advertising.”