Kenshoo Secures Top Rank in Social Media and Search Engine Marketing
- by Radu Cotarcea
Kenshoo announced it has been ranked as the top social media and search engine marketing technology provider in Internet Retailer’s 2017 “Leading Vendors to the Top 1000” for the third consecutive year.
According to the company, the Internet Retailer rankings are based "on the number of retail clients ranked in the Internet Retailer 2016 Top 500 Guide and Second 500 Guide working with each vendor and the web sales those retailers represent. Kenshoo led as the vendor with the most Top 1000 clients and collective Top 1000 sales in both the search engine marketing and social media marketing categories.” According to Kenshoo, the Top 1000 retailers that use its products for social media marketing and search engine marketing account for more than USD 14 billion in annual sales revenue.
Shahar Erez, Senior Vice President Product at Kenshoo, commented: "Kenshoo remains focused on delivering advanced technology solutions that provide marketing agility and empower retail marketers to more effectively achieve their business goals. Social and search media remain two of the most fertile channels for retailers to connect with customers and sell products, and retail clients continue to tell us Kenshoo makes it easy for them by providing unique capabilities and quickly integrating newly released ad types, as well as connect data points from multiple channels to deliver overall success, through automated bidding and budget processing with management and reporting tools."