DataXu and DWA announced on February 21st the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. According to the press release and in collaboration with partners TiVo and WideOrbit, DataXu and DWA achieved an 11X greater increase in digital customer engagement versus the traditionally planned linear TV campaigns.

WPP announced on February 20th that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited.

Vibes, a mobile engagement solution provider, announced on February 15th its expansion into Europe, starting in the UK. Marketers in the U.K. can now access Vibes’ platform, Catapult, as well as the company’s expertise, to run sophisticated mobile marketing campaigns across channels.

Mail Newspapers, owners of the U.K.'s biggest news brand and the most read daily and Sunday newspaper, join Nectar, the U.K.'s largest loyalty program run by Aimia, a data-driven marketing and loyalty analytics company.

Oracle has released the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences.

Bluecore announced on February 14th that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Tulip Retail and SmarterHQ announced on February 9th their strategic partnership, which will enable the retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales. 

Socialbakers, a social media analytics provider, announced on February 9th that its platform will offer integrated access to the Pinterest Content Marketing API, which allows the company's clients to use Pinterest to engage their customers with more relevant content. 

Dentsu announced its collaboration with Densan System and Cyber Communications to launch a digital signage dynamic content delivery service able to distribute content triggered by real time data such as weather, temperature, time, location and other information. The first phase involves Tokyo Metropolitan Bureau of Transportation Toei Bus digital signage operations, which will begin content delivery on April 3, 2017. 

Allocadia, a Marketing Performance Management (MPM) solution provider, announced on February 7th the launch of a new Customer Journey Insights solution available immediately in their MPM cloud software platform.