Search Engine Ranking is the de facto KPI of good marketing though only 28% of companies have admitted to invest in developing talent within their companies and improve on existing practices towards it. 

Since the beginning, social media has played a continuous role in how people and companies interact with each other. It has become a powerful method for brands and companies to reach a target market. Ash Read – content crafter, editor, and social media guru at Buffer – is gearing up to speak at this year’s Savage Marketing event, so Savage Intel reached out to Ash Read to learn more about how brands and companies can leverage social media in 2017.

The Dentsu Aegis Network has been quite present on the news section of our Savate Intel homepage with a seemingly endless series of acquisitions in the US, Europe, and Asia. We connected with Radu Ionescu, Dentsu’s COO in Romania, to learn a bit more about both his unique background (from journalist, to start-up, to joining Dentsu) but also to gain a bit of insight into the Groups strategy and buying patterns in Romania and beyond.

Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin - leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators - is leading the charge for embracing Social Media Marketing. Evangelizing the term ROR - Return on Relationship  - since 2009, he believes ROR should be at the forefront when building a large member database. Savage Intel reached out to Ted Rubin to learn more about engaging your audience through Social Media.

Ian Rhodes’ work in the field of conversion optimisation has received praise from CrazyEgg listing him as one of 14 conversion experts you should be following.

ECCO, a world-leading brand of shoes combining style and comfort, has caught our attention by claiming it “built its success on great design and leather quality, and innovative technology.” Intrigued by the critical nature innovation seems to have in the company’s culture, Savage reached out to Grimur Fjeldsted, the Head of Digital Innovation at the Innovation Lab ECCO, to learn more about what innovation means to him and how he nurtured a culture geared towards it in his organization.

There’s a huge taboo, a sort of societal, cultural thing that prevents us from thinking of insects as food but even the UN has promoted insects in the food category. Ultimately bugs are a protein-rich dish with minimal impact on the planet. 

Last June, Savage met with Kristof Drossaert at the Savage Marketing 2016 conference in Amsterdam. His perception of digital marketing and the importance given to tech blew our minds away. Having worked in digital marketing agencies for years, he has experimented and worked on the length and breadth of various marketing concepts.

Savage caught up with Janneke van den Heuvel of TryLikes about brand experience and customer data. Like most millennials, Janneke founded her first company straight out of school and has been busy building products and brands ever since. Since customer experience (CX) is measured by default in the online world, Janneke and Steven (co-founder TryLikes) decided to complement the data with offline interaction.

There is not a single person who didn’t at least once hear one of these names: Marco van Basten, Johan Cruyff, Ruud Gullit, Robin van Persie, Edgar Davids, Arjen Robben, Ruud van Nistelrooy or Edwin van der Sar. These are just a few names in a long list of legendary Dutch football players.

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