Marketo announced on November 3 that insurance provider Starkweather & Shepley is turning to its solution to "help its clients better prepare for uncertainty through personalized, practical content related to life's unexpected situations." Marketo claims that Starkweather & Shepley has grown new business revenue by 10-15 percent through marketing by using its platform.

Salesfusion reported on November 3 the results of a new survey that detail the value of B2B Lead Generation, according to which, more than half of marketers feel their organization’s lead generation strategy is currently "above average."

Clicktale has announced that JanSport has turned to its solution to gather "valuable insights" used in creating a new "mobile first" homepage design.

Accenture Strategy announced on November 1, 2016, new findings that indicate CMOs currently "have the deck stacked against them," with the CEOs indicating that "although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the firing line if growth targets are not met."

Digilant has announced it partnered up with Enervee to "develop a comprehensive programatic solution" to ramp-up the latter’s customer engagement and drive acquisition.

Cordeo has announced that it signed a contract to develop a Brand Portal for the Dutch National Police.

Clicktale announced they "hit the jackpot" when they won the Adobe "Most Innovative Partner" for 2015 Award.

Allocadia has announced on October 26 the launch of a new set of marketing dashboards for its Marketing Performance Management (MPM) solution, which will "provide marketers with deeper and more actionable insights into how they are managing and leveraging their investments."

HubSpot was “thrilled" on October 25 to announce that it was named the leader in usability by the marketing automation report from Nucleus Research.

Qlik has announced that LSG Sky Chefs is using its Qlik Sense to "visualize data from its Corporate M&A and Subsidiaries.”

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