Bazaarvoice and TurnTo Networks announced on March 9th their agreement to offer TurnTo’s brand clients the option to syndicate their ratings and reviews into the Bazaarvoice Retailer Network. 

Brightcove announced on March 23d that Southern Cross Austereo (SCA), one of Australia’s largest commercial broadcasting companies, has selected Brightcove’s Video Cloud platform as the foundation for its online video offering.

Digilant, a global provider of customized programmatic ad buying solutions and services, on March 23d announced its acquisition of a programmatic marketing agency Anagram. The acquisition of Anagram, which was founded in 2015, is meant to expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients.

We continue to introduce our readers to the Savage Beta participants leading up to the 2017 Savage Marketing conference in Amsterdam. We caught up with Rares Banescu, CEO of Retargeting.

For the second year in a row, Accenture has been named the 2016 Marketing Cloud Partner of the Year – Americas by Adobe. The award was presented to Accenture Interactive at the Adobe Summit in recognition of its commitment to a cloud-first agenda in marketing services and the collaborative and successful work the two companies have achieved together. 

Adestra unveiled its new report entitled “Email and the Age of First-Person Marketing” on March 20th. The report looks into data-driven personalization in relation to email marketing and customer loyalty. 

WPP announced on March 16 that its wholly-owned operating company Grey has agreed to take a majority stake in Bruketa&Zinic OM d.o.o. (“Bruketa&Zinic") in Croatia.  

Aprimo has announced on March 16 that it acquired ADAM Software. The company claims that, in doing so, its clients will "gain the unique ability to manage and execute the full content asset lifecycle – from creation to distribution across all channels – on a single platform."

Wipro, a global information technology, consulting and business process services company announced on March 15th its partnership with Harte Hanks to offer marketing technology services. The two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers.

The Series of Interviews with our Savage Beta participants leading up to the 2017 Savage Marketing conference in Amsterdam continues with Ernests Stals, CEO and Co-Founder of Dripit.io.

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