Adestra has released the findings of the 2017 Econsultancy/Adestra Email Marketing Industry Census, and it appears that once again email marketing has topped the digital marketing ROI charts. However, growing complexity of the digital marketing landscape still leaves marketers confused about where to focus their efforts and budget to produce a ‘joined-up’ approach.

Dentsu announced on April 18th that its global business headquarters Dentsu Aegis Network Ltd., will acquire an 89% stake in the SVG Media Group, one of India's largest independent digital performance media services corporate groups. Dentsu Aegis Network is currently Google's largest search partner in India and the addition of SVG Media will further strengthen the Group's leading search position in the market.

On April 18th Oracle announced its acquisition of Moat, a digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Urban Airship announced on April 12th the launch of its Digital Growth Platform, which will allow marketers to send personalized, interactive notifications at the right time and place for each customer across the entire digital marketing stack. The integrated platform provides a single interface to coordinate notification-style messages for websites, apps and mobile wallets, as well as other channels like email, SMS, chatbots and IoT devices.

Brightcove announced its launch of Brightcove Live on April 11th. The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.

The New York American Marketing Association (NYAMA), BrandSpark and Dapresy have announced the results of the first annual NYAMA/BrandSpark American Marketers Survey. The survey captures the views of more than 650 marketers across the United States, representing a range of major industries. Marketers shared their overall strategy, key tactics, challenges, successes, media spend intentions and ROI perceptions.

Accenture announced on April 3d its acquisition of Genfour, a pure play automation service provider with expertise in assessing, implementing and managing automation solutions. The acquisition further strengthens Accenture’s capabilities in intelligent automation services.

Kenshoo announced on April 1st the launch of Kenshoo AdWear. This new ad type will allow advertisers to place digital ads in real-time, anywhere on a person’s garment, at any time, any place.

Continuing the interviews in our Savage Beta series, Savage had a chat with Ankesh Kumar, Founder/CEO of Personic, which integrates email marketing in Messaging apps. 

On March 29th SmarterHQ announced its expansion of integration with CheetahMail, Experian’s enterprise-class email service provider.

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