Chute announced on May 3d the expansion of its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities. Chute’s platform supports Instagram and Twitter video. After the announcement, YouTube video will begin rolling out, enabling customers to discover content and send out rights requests to creators. 

BlueVenn has released its 2017 Data Deadlock report, which looks at the priorities and challenges facing marketers in the US and UK. The report asked 602 US and UK marketers and 2,116 US and UK consumers their thoughts to learn the current state of play with customer data, what strategies marketers find most difficult to quantify, how consumers feel about their personal data and the use of personalization, how can technology help, and what tactics do marketers expect to be using in the next five years?

Canada’s largest online travel company named by PROFT Magazine as one of the fastest growing companies in the country over six consecutive years – FlightNetwork – has named Savage Marketing 2017 one of the ‘Must-Attend Digital Marketing Conferences In 2017’.

Lithium Technologies announced on April 26th that T-Mobile has implemented Lithium Social Media Management to support its social team’s customer service efforts. Using Lithium platform, T-Mobile’s social team is now able to centrally control and manage multiple touchpoints, power millions of conversations, and drive smarter decisions through data.

With the myriad of marketing and advertising solutions on the market, there is a great need for a ‘one size fits all’ marketing platform, as many marketers struggle to close the gap on campaign ROI, improve on data driven marketing and better understand audience data. 

The global online survey of 26,000 consumers in 26 countries conducted by Accenture for its annual Digital Consumer Survey reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones. More than four in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in last year’s survey. 13% said they prefer watching TV shows on their smartphones, compared with 10% last year.

Oracle announced on April 25th a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager. This new product integration enables Oracle Marketing Cloud customers to seamlessly integrate data from more than 467 million LinkedIn users into existing marketing campaigns to reach and engage their ideal buyers on the world’s largest professional social network.

WPP Digital announced on April 27th its acquisition of US-based Deeplocal, an innovation studio focused on product invention, design, and engineering for clients’ marketing campaigns.

At the company's annual ICON event, Infusionsoft's COO Terry Hicks announced the launch of Infusionsoft Propel, a mobile-based solution enabling businesses with no marketing expertise to grow their business more steadily.

Most marketers have grasped the importance of effective deep linking, the mobile community has yet to catch on fully. Branch is leading the way with mobile deep linking so we sat down with Mada Seghete - an experienced marketer, developer evangelist and co-founder of Branch - to learn more about mobile deep linking, and its importance to marketers.

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