DataXu and DWA announced on February 21st the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. According to the press release and in collaboration with partners TiVo and WideOrbit, DataXu and DWA achieved an 11X greater increase in digital customer engagement versus the traditionally planned linear TV campaigns.

WPP announced on February 20th that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited.

Vibes, a mobile engagement solution provider, announced on February 15th its expansion into Europe, starting in the UK. Marketers in the U.K. can now access Vibes’ platform, Catapult, as well as the company’s expertise, to run sophisticated mobile marketing campaigns across channels.

Mail Newspapers, owners of the U.K.'s biggest news brand and the most read daily and Sunday newspaper, join Nectar, the U.K.'s largest loyalty program run by Aimia, a data-driven marketing and loyalty analytics company.

Oracle has released the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences.

For the third piece in our Savage Beta Corner series leading up to the Savage Marketing 2017 conference, we spoke to Ivar Krustok, Head of Digital, and Ben Billson, Full Stack Marketer, of Adcanvas to learn more about the advertising platform the two are excited about showcasing at this year’s gathering in Amsterdam in June. 

Preparations for the Savage Marketing 2017 Conference are in full swing and, in preparation for the event, Savage sat down for a brief interview with the leading start-ups that will be present this June in Amsterdam to learn more about their services, their hopes and goals, and what participants can look forward to learning from them at the conference. Here is the first in our series of interviews, this time with the CEO and Co-founder of Chamaileon, Roland Pokornyik.

Bluecore announced on February 14th that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Tulip Retail and SmarterHQ announced on February 9th their strategic partnership, which will enable the retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales. 

Search Engine Ranking is the de facto KPI of good marketing though only 28% of companies have admitted to invest in developing talent within their companies and improve on existing practices towards it.