Brightcove announced on May 22nd the availability of In-Page Experiences and Audience Profiles. The combination of these capabilities empowers business users in every functional area to create and analyze the impact of dynamic, interactive and professional-quality video experiences.

Chute announced on May 18th their partnership with digital asset management platform Barberstock. The new integration provides mutual customers a way to streamline all of their content aggregation, organization, management and publishing in one place, regardless of whether the content is professional, stock or user generated.

Prezi, the visual presentation platform that helps people connect more powerfully with their audiences and customers, announced on May 16th its acquisition of Infogram, a web-based data visualization company. Infogram specializes in charts and infographics for customers who need to quickly and effectively convey complex ideas.

We all want to get more value from our visitors and from the users we have already. By employing effective Conversion Rate Optimisation (CRO) strategies you can increase revenue per visitor, acquire more customers, and grow your business.

We caught up with Zarget’s CEO and Co-Founder, Arvind Parthiban, to get the inside scoop on everything CRO-related.  

The Savage Beta Corner series continues to grow leading up to the Savage Marketing event. In our latest interview we caught up with Sam Renders – Artist, Entrepreneur, Video and Web Designer, e-commerce expert, and Founder of – to discuss fan engagement. 

Dentsu announced on May 11th that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in GmbH, an independent full-service media agency in Austria that boasts the second largest transaction volume in that country.

Oracle announced on May 8th that Lenox - a seller of tabletop, giftware and collectible products - is using Oracle Commerce Cloud to modernize its omnichannel shopping experience and deliver a steady stream of new products and features at its namesake Lenox and Reed & Barton brands.

WPP announced on May 9th that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces. 

Chute announced on May 3d the expansion of its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities. Chute’s platform supports Instagram and Twitter video. After the announcement, YouTube video will begin rolling out, enabling customers to discover content and send out rights requests to creators. 

BlueVenn has released its 2017 Data Deadlock report, which looks at the priorities and challenges facing marketers in the US and UK. The report asked 602 US and UK marketers and 2,116 US and UK consumers their thoughts to learn the current state of play with customer data, what strategies marketers find most difficult to quantify, how consumers feel about their personal data and the use of personalization, how can technology help, and what tactics do marketers expect to be using in the next five years?